EWE Mobile Application
An interactive experience, targeting college-aged women, intended to encourage mindfulness behaviors and better sleep habits. Experience includes an App, Morning Journal, and Social Media Campaign.
Art Director • Concept Designer • UI/UX Design
In Collaboration with Kathryn Gross
Additional Assets
Social Campaign
User Scenario
Case Study
Target audience
College Women usually ages 18-21, looking to increase their mindfulness behaviors and achieve better sleep habits.
Research
To collect data for EWE we created a survey asking over 70 users users about their nightly routines, self-image, and knowledge of mindfulness.
